Following its representation of the Royal Canadian Mint’s Vancouver Olympic Games coin program, GovMint.com has now been selected by Britain’s Royal Mint to head up distribution of the London 2012 Olympic Games Commemorative Coin program in the United States, the firm announced Jan. 15.
“In a law enacted by Congress in 1978, the United States Olympic Committee was given exclusive rights over the use of Olympic-related marks, images and terminology in the United States,” explained Randy Geyen, GovMint chief marketing officer. “Only through a license granted by the USOC can another person or entity use these protected Olympic assets or sell Olympic product in the United States.
The Royal Mint itself cannot sell London 2012 Olympic Games coins directly into the United States without a license from the USOC. Naturally GovMint is extremely proud to have been asked by the Royal Mint to undertake this role.”
Details on product pricing and availability can be found online at www.london2012coins.com or by calling (800) 514-6468.
GovMint says it was the leading U.S. distributor for the 2008 Beijing and 2000 Sydney Summer Olympic Games. The company is also a marketing partner of Odyssey Marine Exploration, which works in deep-ocean shipwreck recovery. Its 225 employees are located at its Burnsville, Minn., headquarters and in Richmond, Va. It sells more than 2,000 different coins through its Web site, mailings, catalog, radio, magazines, newspapers and call centers.