The Professional Numismatists Guild has a new logo, replacing the one the group has had since 1955.

On the old logo was the organization?s name, a magnifying glass, a book and PNG?s motto, ?Knowledge, Integrity, Responsibility.?

Designed by Brooke Aram and Tom Barg of MarketSense LLC of Burr Ridge, Ill., the new logo retains the motto and the letters, ?PNG,? but substitutes a symbolic image of Aequitas, the ancient Roman goddess of fair trade and honest merchants, for the magnifying glass and book. In one hand she holds a balance scale representing justice and in the other hand a cornucopia representing abundance.

To go along with its new look, PNG, a nonprofit organization composed of many of the country?s top rare coin and paper money dealers, has kicked off its second half-century with a new marketing plan that emphasizes consumer protection.

PNG also has initiated a series of advertisements emphasizing consumer protection and showcasing individual PNG members? accomplishments and professional experience.

Information about PNG ethical standards is available at the organization?s Web site, www.PNGdealers.com.

A printed copy of the Membership Directory and a copy of the informative pamphlet, What You Should Know Before You Buy Rare Coins, can be obtained for $1 to cover postage costs.

Contact Robert Brueggeman by e-mailing info@PNGdealers.com, by calling (760) 728-1300, by faxing (760) 728-8507, or by writing to him at: Robert Brueggeman, Professional Numismatists Guild, 3950 Concordia Lane, Fallbrook, CA 92028.