Union Shield Lincoln cent roll sets tallied significant but not record sales during the first four days after they became available from the U.S. Mint April 8.
Collectors snapped up 45,483 of the two-roll sets of uncirculated cents, which contain a 50-coin roll from Philadelphia and another 50-coin roll from Denver. Price of the set is $8.95 plus $4.95 for shipping and handling.
Compared to roll set sales for the four commemorative cent designs of 2009, the Union Shield has not performed particularly strongly.
The Birthplace roll set, the first of the 2009 designs offered in March of last year, went on the board with 63,772 at first report and then went on to sell out quickly at 96,000 roll sets.
The Formative Years roll set, which was the second offering last year, set a record pace of 200,055 in the initial report in May and then quickly reached a sellout of 300,000.
The third and fourth rolls sets of last year, the Professional Life and the Presidency, are still being offered for sale though they started off with 152,146 and 153,427 sales numbers in the first days.
It is possible that wider availability in general circulation is keeping down current demand for the 2010 cent roll sets from the Mint. Also, as the only design available in 2010 and in future years for that matter, the sense of urgency among collectors is probably less, if response to the Numismatic News poll question is any guide. See Buzz on Page 22.