Contursi recently purchased the ?Little Creek? estate vineyard in Napa Valley, Calif., and wants to use a photo of the Neil/Carter/Contursi dollar on the wine labels.

?In recent years this organically farmed vineyard annually has produced about 300 cases of an acclaimed ultra-premium Cabernet Franc blended with Cabernet Sauvignon and Malbec,? said Contursi. ?The 1794 dollar is an ultra-premium coin believed by many experts to be the very first silver dollar struck by the United States.?

The coin is graded PCGS Specimen-66 and insured for $10 million. It is on loan to the American Numismatic Association?s Edward C. Rochette Money Museum. It will be exhibited at the ANA World?s Fair of Money® July 30 - Aug. 3 in Baltimore, Md.

The first bottles of Little Creek red wine produced by Contursi are expected to be released in 2011.