Coin auctioneer for ANA wants your loyalty

I will not be able to attend the American Numismatic Association National Money Show in March in Orlando, Fla.

But that does not mean I am not interested in what goes on there.

My morning email contains an announcement from the official auctioneer about a new program.

I thought I would share it here.

Kagin’s Auctions announced the implementation of the Kagin’s Auctions Loyalty Program ™.

The firm says, “All successful purchasers shall be entitled to a credit against any future purchases in a KA auction, in the amount of one percent (1%) of the total purchase prices paid by them (hammer plus buyer’s commission – taxes or other charges not included), such credit to extend to the next two (2) KA auctions, or a period of 1 year, whichever is longer.

Don Kagin says this is the first loyalty program for an auction firm. As far as I know, he is correct.

He said, “This is the first time that we are aware of that such a long-term loyalty program has ever been implemented in numismatic auctions.”

Kagin is president of Kagin’s, Inc. the parent company of Kagin’s Auctions.

“Actually except for a short-term promotion we cannot find where such a program has been available from any other auction house,” he said.

“Loyalty programs have worked well in the airline, car and hospitality industries over the last few decades. Obviously we hope to bring more participation in our diversified numismatic auctions, but in addition Kagin’s Auctions encourages more interest and involvement in our hobby by offering free memberships and reference books to every successful buyer,” Kagin said.

Kagin’s Auctions is planning another sale Sept. 15 at the Santa Clara show in California.

Kagin’s Auctions is also holding a contest to design the ANA auction catalog cover.

It closes Jan. 23. Follow the link to my Jan. 4 blog.

Other things that will make the online ANA auction catalog noteworthy will be links to other numismatic websites.

Sales participants will also be eligible for free references, memberships and grading coupons, Kagin said.

For more information on the Kagin’s Auction Loyalty Program, or other free educational benefits, go to Kagins.com, or contact Nina@kagins.com.

Buzz blogger Dave Harper has twice won the Numismatic Literary Guild Award for Best Blog and is editor of the weekly newspaper "Numismatic News."

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