Tips for successful online advertising
• Present your primary message as the strongest visual element in your ad. You want to present a strong, clear message to capture interest.
Rule of thumb: When it comes to online ads—“Less is more.” You will make a stronger impact with a less cluttered message.
Measuring online ad success:
• Most advertisers look at the following key elements to determine the effectiveness of a Web ad/ campaign:
Note: A typical click-through-rate is less than 1 percent. Generally speaking, click-through rates significantly higher than that are very rare.
*KP is able to track all the above elements via detailed reports that are available upon request.
For more details and/or to reserve your online advertising schedule, contact your Krause Publications advertising representative: