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Why are proof Buffalo sales down?

Proof Buffalo one-ounce gold coin sales are not doing well if we use last year’s offering as the yardstick against which to measure this year’s results.

So far collectors have snapped up 23,643 examples of the proof 2010 issue. Sales have been ongoing for about two months now.

At the same point for the 2009 coin, the number was almost twice as many at 42,075.

So what accounts for the large decline in response? Are collectors bored with the coin and so it is following the path we all know so well as demonstrated by the First Spouse coins? You know, large first year sales with progressive drops each year (or design) afterwards?

If that’s not it, could it be collectors are running out of money to spend on items like the proof Buffalo? Times are still not normal. Money is tight generally, though there are hopeful signs around the economy.

A third possibility is collectors might feel they can buy it cheaper later. That almost is tantamount to believing that the price of gold will drop.

And the fourth possibility in our exercise today is that it is simply summer. Since the proof Buffaloes became available June 3 seasonal collectors might not even be aware that it is available. What will happen when these collectors get going again in September? We’ll have to wait and see on that one.

There it is: many possibilities for lower proof Buffalo sales but no real answer.

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One Response to Why are proof Buffalo sales down?

  1. itrooper says:

    The US Mint is cannibalizing it’s own sales by offering too many overpriced products nobody really wants (ATB Quarter Offerings beyond bags and rolls come to mind). They are also hurting sales by not giving collectors what they truly want to buy. ASE Proofs and Uncirculated Mint Sets that are regular business strike coins instead of satin finish coins are prime examples of what collectors really want. The Mint seems oblivious to most of this. Uninspired coin designs have also dampened enthusiasm for the Mints various offerings. That all factors in when collectors want to spend their money, now add in a weak economy, gold prices that are very high, and you could see how this might be a down year for a $1000+ plus coin.

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