His firm is a direct marketing machine. It does what works and stops doing what doesn’t.
Sundman made the observation that it is harder to sell coins to people during a presidential election year. Do his potential buyers become more skeptical? Are they more conservative with their money? Are they simply hanging back to see which way the political winds blow and evaluating how a change in direction might affect their personal budgets?
Any and all of these are plausible reasons to be a harder sell. This year we might add that a threatening recession might have something to do with it.
But on the other hand, the very factors that seem to make Sundman’s collector clients less receptive to buying coins are also prompting other buyers to step forward to buy up 2008 American Eagle silver bullion coins and cause them to be in such short supply that the Mint is rationing them.
It is also causing other buyers to look at the great rarities as assets that will stand the test of time, weather the current bout of inflation and reward the owner with not only the satisfaction of possessing something few can ever own but also with a favorable return on investment.
So how is your mood? Are you buying coins in your usual fashion? Are you holding back? Are you aggressive and energized, or are you idling in neutral?