The difference is what we are doing here in the office is known to just a few of us while the retail business is known to virtually everyone. We are simply planning ahead for issues that carry the December cover dates.
Now that I have you thinking about the holidays, do you dare give a hobby-related gift? It is a challenge. Even when it involves one collector giving something to a collecting child or grandchild, there can be false steps. Noncollectors may think we collectors are all the same, but we know better.
That means finding something that can have the widest possible appeal. Let me suggest books. We all know that many collectors are reluctant to spend money on books when it seems it could be better used buying coins. Take that seductive thought out of the equation. Give a book. The recipient will be grateful and he or she will never have had to go through the agony of thinking the book somehow took the place of a more desirable coin.
Yes, this is a backdoor way of achieving a goal that shouldn’t have to be undertaken indirectly. But books are like vegetables. Those who consume them are better off for it.
Never has knowledge been more important. The Internet offers so many collectors more numerous opportunities to make mistakes. Books can help shorten the learning curve.
You may know that the 1804 dollar offered online can’t possibly be real, but the less educated with the question of how you can know can be answered pre-emptively without that potential for making the questioner feel silly or awkward.
Knowledge is power. Consider sharing yours with someone by giving them a book.