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Back to 1968 and the future

Remember the old TV commercials telling us that Certs is a candy mint and Certs is a breath mint?

I might be showing my age by recalling this.

I googled the lines and was led to a posted commercial from 1968.

Boy, do I remember it.

We were told Certs was two, two, two mints in one.

Looking ahead to 2015, I probably can claim that Numismatic News is two papers in one.

It has print editions. It has online editions. It is two products in one.

That is both a problem and a strength. Just what is it?

I have had people email me that they will subscribe if they do not have to get any paper issues.

Why?

They might fear being identified as a coin collector with such papers in their mailbox, or they might have already completely migrated online for their news needs.

On the other hand, I have had letters telling me that the senders have no computers and do not want anything but a paper product.

So far, these individuals have coexisted fairly well together.

How long will this last? I do not know.

Years ago, we believed that publishing online issues only was the ultimate goal as that is what the collecting public would both demand and be used to.

Yet now there is some thinking that print issues are a form of luxury product.

The coming year will be the second year where the mixture of online and paper issues will continue. Numismatic News will have 33 print issues and the rest of the weekly issues will be online.

That is the schedule I will keep.

But that brings up another question for those readers with long memories.

When the Certs TV commercial was new back in 1968, how many issues of Numismatic News did subscribers receive?

If you remember that it was 26, then you have been active as long as I have or perhaps even longer.

Buzz blogger Dave Harper is winner of the 2014 Numismatic Literary Guild Award for Best Blog and is editor of the weekly newspaper “Numismatic News.”

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One Response to Back to 1968 and the future

  1. Bob says:

    I think there may be a place for both, but I also think something is being lost when something goes “online only”. Especially for those free things that land in your mailbox. If they do, I’ll often flip through it to see what’s going on…or it will end up as bathroom reading material, etc. If I have to remember to go visit a web site, forget it…you’ve just lost me as a reader. Somehow I don’t see a laptop or tablet being left in the bathroom to read stuff! And unless you’re doing a PDF type publication, I think it also makes for a totally different reading experience…I think I would much prefer a print edition.

    That said, I do indeed keep up with certain web sites…though they are typically just one part of a web site, such as your column on this site. I’ve got them bookmarked, and about once a day, I’ll tell the browser to load them up and flip through them all. And further, I have trouble paying for online reading material. Not sure I can even say why…but if I pay for something, I want to know that I can always easily keep a copy of it around…which doesn’t work for online stuff. If I don’t print it out or print to a PDF file or something for archiving, there’s no guarantee that the site in question will still have it available for me to log in and view in 5-10 years…assuming the organization still exists at all. The web is just too ephemeral…

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